VideoTile Portfolio

Baines and Ernst — PersonalFinance-UK.co.uk

National financial services leader, Baines and Ernst have stepped out ahead of its competition by adding human content to the first of a series of websites that are set to completely break the mould.

PersonalFinance-UK.co.uk incorporates several innovative techniques using VideoTile to substantially increase the levels of enquiry for its debt related services.

In addition to enquiry form prompts, Financial News Channel and Interactive financial information, all delivered by human characters, VideoTile created a clever algorithm to add a responsive human guide through a critical financial fact find process.

A focus group found the method “significantly more user friendly”, and Baines are already seeing a “much higher take up” of its offering.

www.personalfinance-uk.co.uk